It was a very unique circumstance how this project started because the website was meant to be a gift. As in a birthday gift from Jason to Madge. (Cutest couple award!)
He told me what she liked- that was the only source of enlightenment I had for the first draft. But then, as I didn’t really know Madge personally at the time, it turned out to be a miss.
And so we had to meet up. I’m telling you, the meeting was a revelation. We have so much in common. I totally get her. And then, that was how her website came to be: all intuitive, a reflection of what she was feeling at the time with Dymo labels that matched her organizing skills in real life.
But it had been a about two years since we launched and we were ready for something fresh. We had been meeting every once in a while brainstorming about a new website. Yet nothing was solid yet. I know her style but something was missing.
And then she posted this on Instagram:
“Sit. And be more beautiful.”
Something clicked so hard it gave birth to our #bemorebeautiful campaign. It was appropriate. The hashtag is the new sign of our times.
From this concept, I thought dissecting the tag into four components could also match specific parts of the website. # is for contact info as the pound sign can be found on phone keypads. Be is for being yourself- something Madge can express through the blog. More is for the about section because the team adds to the beauty of their clients. Last but not the least, beautiful is for showcasing their works.
We produced a simple and clean design that is so perfectly Madge-like, and we came up with a little write-up that ties everything together.
“In a nutshell, #bemorebeautiful is a simple culmination of what we do and what we are about. It is to express our aesthetic with genuine encouragement for you to embrace yourself. You have us, a team of professionals, whose purpose is to make you look and feel good, for we believe that you already truly beautiful.”
I feel like our design had been simmering all this time. It was an idea whose time has come.
It is a very rewarding experience to see a more refined style borne out of something natural. This is what I work for: the bliss of growth.
What’s funny is during our last meeting at Chateau 1771, while we were sharing yummy desserts, another client of mine, Ian, with his wife Shy, walked by and told me that their newly improved website was being praised by their wedding couples. As with Madge, Ian is an old client of mine whose website also got redesigned to mirror the success of their company.
I care about my clients’ business. I’m not here for a one-time project. I wish to grow alongside them and learn from them as well. I wish to provide not just designs but something more meaningful and valuable.
This project continues to be a beautiful experience. I thank Madge for being such an inspiring client, not to mention very cool with all her artistic inclinations and domestic goddess skills. Another aspect is that it’s not all business, at the very heart of it is genuine friendship- something that project fees cannot buy.
Please feel free to visit Makeup Studio Team by Madge Lejano for all things beautiful. Seriously, I’m a fan.